Lexus: Crowdsourcing ideas and sharing brand transformation

Lexus crowdsourced innovative designs for autonomous vehicles from within the TED community to inspire fresh thinking and showcase the brand’s dedication to prioritizing people over technology.

Program elements

Content collaboration


Custom events



"Partnering with TED has allowed us to explore new human-centric ideas for an automated future with visionary experts in their fields."

— Vice President of Marketing, Lexus

Audio short with TED Senior Fellow Blitz Bazawule

Host read with Debbie Millman