Lexus. Crowdsourcing ideas and sharing brand transformation.

Lexus crowdsourced innovative designs for autonomous vehicles from within the TED community to inspire fresh thinking and showcase the brand’s dedication to prioritizing people over technology.

Objectives: Showcasing thought leadership, Idea mining, Launching a product or service, Brand repositioning

Content Collaboration
TED Conferences
Custom Events
Media
Podcasts

Content collaboration with TED Senior Fellow and neuroscientist Greg Gage

Media: social content collaboration; TED Daily Newsletter sponsorship

TED Conversation + Discovery Session (virtual) with TED Senior Fellows Sarah Sandman,Greg Gage, and Blitz Bazawule

Content collaboration with TED Senior Fellow and neuroscientist Greg Gage

Media: social content collaboration; TED Daily Newsletter sponsorship

TED Conversation + Discovery Session (virtual) with TED Senior Fellows Sarah Sandman,Greg Gage, and Blitz Bazawule

Audio short with TED Senior Fellow Blitz Bazawule

Host read with Debbie Millman

Partnering with TED has allowed us to explore new human-centric ideas for an automated future with visionary experts in their fields.

— VP of Marketing, Lexus

Lexus. Crowdsourcing ideas and sharing brand transformation.

Partnering with TED has allowed us to explore new human-centric ideas for an automated future with visionary experts in their fields.

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Whatever your brand challenge,TED Partnerships has a solution.