Lexus: Crowdsourcing ideas and sharing brand transformation
Lexus crowdsourced innovative designs for autonomous vehicles from within the TED community to inspire fresh thinking and showcase the brand’s dedication to prioritizing people over technology.
Program elements
Content collaboration
Conferences
Custom events
Media
Podcasts
"Partnering with TED has allowed us to explore new human-centric ideas for an automated future with visionary experts in their fields."
— Vice President of Marketing, Lexus
Audio short with TED Senior Fellow Blitz Bazawule
Host read with Debbie Millman