Lexus. Crowdsourcing ideas and sharing brand transformation.

Lexus crowdsourced innovative designs for autonomous vehicles from within the TED community to inspire fresh thinking and showcase the brand’s dedication to prioritizing people over technology.

Objectives: Showcasing thought leadership, Idea mining, Launching a product or service, Brand repositioning

Content Collaboration
TED Conferences
Custom Events

Audio short with TED Senior Fellow Blitz Bazawule

Host read with Debbie Millman

Partnering with TED has allowed us to explore new human-centric ideas for an automated future with visionary experts in their fields.

— VP of Marketing, Lexus