Dove Advanced Care. Elevating brand awareness through impactful storytelling.

Dove Advanced Care tapped into TED’s thought leadership and storytelling skills to celebrate and lift up diverse female voices. By working with four amazing TED speakers, we shared inspirational stories of confidence via a myriad of story forms and achieved impactful brand lift.
Objectives: Showcasing thought leadership, Launching a product or service, Insights gathering, Brand repositioning
Media
Podcasts
Content Collaboration
TED Conferences
Content collaboration with TED Fellow Antionette Carroll
Media: 0:15 second custom pre-roll for YouTube
Content collaboration with TED Fellow Antionette Carroll
Media: 0:15 second custom pre-roll for YouTube

Audio short with TED Fellow Erika Hamden and Director of TED Fellows Shoham Arad

Audio short with TED Fellow Lucy Marcil and Director of TED Fellows Shoham Arad
Partnering with TED has allowed us to explore new human-centric ideas for an automated future with visionary experts in their fields.
— VP of Marketing, Lexus